Wednesday, 28 December 2011

There's more to Cornwall than the blue bits

Visit Cornwall has just released four pretty stunning aerial films of Cornwall in a bid to market our area to people thinking about their summer holidays. But whilst these are great, there seems to be an over-reliance on coast and sea and there's a missing fifth film that should also have been made.

In a sense, Cornwall is a pretty easy area to market to tourists. We have magnificent scenery, the best climate on the mainland and lots to do. But all too often we fall back on the caricature of bucket and spade holidays and surfing. The key task for Visit Cornwall should be to inspire people to come for more than the bits they know about already. That's something that the organisation is sometimes pretty good at, but not this time.

Take the main 'Cornwall from the Air' film above. Out of 42 different shots, there are only six that don't feature the sea. It may be our standout feature, but there's more to Cornwall than the blue bits and we should be trying to attract people for our culture, food, walking and inland scenery as well as surfing, sailing and sunbathing.

In addition to the main film there are also films of the North Coast, South Coast and West Cornwall - but nothing for East Cornwall. I am told that the footage was kindly donated by a partner and therefore the only costs involved were in the editing, but I still think it was a mistake to ignore the East.

So I have asked Visit Cornwall to come up with some ideas about how they can promote East Cornwall (and the inland bits elsewhere) over the coming year.

No comments: