Wednesday, 30 July 2014

Season ticket price cuts raises additional £74,000 for Cornwall Council

A scheme that I have championed to cut the cost of parking season tickets across Cornwall has resulted in additional profits of more than £74,000 for the council - as well as happier local residents and drivers.

The previous situation was that motorists were being charged a lot for season tickets. They might be getting a discount on the daily pay and display rate, but that discount wasn't a lot. And the attitude of the previous, Conservative-led, administration seemed to be that regular price rises would automatically be paid by drivers.

And so commuters voted with their feet and abandoned car parks in favour of parking in residential streets. This led to lots of annoyance for local residents who couldn't park near their own homes.

So we piloted a lower cost season ticket in Launceston with a price cut from £470 to £200. When added to a bit of local marketing, the number being sold rose from less than 30 to more than 130.

Following that success, the scheme has been rolled out across Cornwall with similar positive results. An additional £74,000 has been brought into council coffers and that money will help protect a wide range of council services from some of the cuts that are being forced on us.

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