Thursday, 11 April 2013

Council promoting supermarkets, not town centres

Cornwall Council is promoting a new series of 'Made in Cornwall' fairs - which is a good thing. But the location of the new fair - Truro Sainsburys - seems a step in the wrong direction.

It is great that Cornwall Council is finally getting behind local produce. It makes a change from helping the chicken farmers of Thailand and Brazil. But promoting the goods is only half the battle. We also need to be promoting the local shops and businesses that sell them.

The reasoning given by the council is that this scheme puts Cornish produce in high footfall areas. But it no doubt promotes the supermarket just as much as the Cornish produce being sold there.

The bigger battle is to make Cornish produce part of the supermarket range on a daily basis - not just two days each month.

And we also need to be going into bat for local stockists - those who keep our town and city centres vibrant and who ensure that money spent in the shop largely stays within the Cornish economy.

So one cheer for this effort. I'll save the other two for when the council finally get behind our town centres.

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