Friday, 18 May 2012

The anthropomorphisation of fire

I'm looking forward to the Olympics and delighted that the first day of the torch relay is in Cornwall. It'll do a lot to show off what Cornwall has to offer and the whole event can be inspirational in lots of ways. But could we please lay off the anthropomorphisation of the flame.

Yes, the flame is symbolic and the ceremony yesterday in Greece was quite nice.

But some of the commentary is going way too far.

A few examples:

"Last night, the flame spent the night at the British Embassy in Athens." Tucked up in bed with some cocoa?

When the flame is passed from one torchbearer to another, it is referred to as "a torch kiss". Ughh!

The programme for the day refers to the torch stopping "for lunch". What exactly does it eat? A bit of kindling? Power paraffin?

I suspect that, after tomorrow, we'll all just be desperate for the games to start.

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