The World Development Movement have launched a new campaign aimed at stopping financial speculation on food markets. So far, it sounds pretty worthy but dull.
What sets this campaign apart is that it is based around an internet only spoof of George Osborne, played by Rufus Jones.
The first episode is online here. In total there will be 14 episodes between now and Christmas. They've got a political campaign message to sell and they've not made the mistake of trying to force it all down our throats in episode one. So I've not yet been inspired to sign up to the campaign. But I'm definitely going to tune in for episode 2.