Royal Mail is planning to drop the names of counties from their address database. They say that the names are not needed for delivering mail and deleting the line will save money and avoid the use of out of date names such as Dyfed and North Humberside.
That might seem like a perfectly sensible proposal, but the chair of the board that advises Royal Mail on running the database, Ian Beesley, went on to refer to the counties as 'a kind of vanity attachment'.
Many people in Cornwall, and elsewhere, will object strongly to the idea that their county (or Duchy in Cornwall's case) is merely a matter of vanity. By using such language to refer to an otherwise sound enough proposal, Mr Beesley will simply be inviting opprobrium.